Zayna aston biography of alberta

Global PR Summit Canada 4: Zayna Aston from Google&YouTube

July 11,

Zayna Aston, EMEA Communications and Public Affairs at YouTube in London, is one of the keynote speakers at the fourth edition of the Global PR Summit Canada, scheduled to take place from November in Toronto. 

We recently sat down with Zayna and asked her to share with us five tips for marketers and communications professionals in Canada.. 

1- Know your audience
Who are your “users”?

How are you communicating with them?

YouTube creators do this naturally and know their audience of fans intimately. They interact with them constantly, in comments and on social media, answering their questions, and creating and adapting their video content to be in line with want their audiences want to see.
After you identify your user, that takes me to the second part of this strategy–which is about how we talk to our users and through which mediums.

Ultimately, we try really hard to not make